Change Management

Chua Boon Pin and Kamran Shavarebi

Abstract

This report is prepared for preparing the change for new product of the board manufacturing company.  The Change from the external market force of market demand on the supply of thin sheet board material thus prompted the Marketing department to make the market survey that there is a need to introduce a new product to be competitive in the board manufacturing market and offer a complete range of board products for the building industry.  Internally, The Marketing Department has to convince the top management and the main stakeholder to agree and accept the urgent change.  At the same time has to balance the sales revenue with the cost of technology investment and economical scale perspectives of producing the targeted product.   The proposal of this change’s success should be judged by how the new product can help to sustain the future growth of the company and give a reasonable revenue.  Currently, the company produces Building Board material of size 1220 mm x 2440 mm and thickness ranging from 10mm, 12mm, 16mm, and 18mm.  The Marketing Department wants to reduce the thickness to 4mm and 6mm and the size change to 1220 mm x 1220 mm and 1220 mm x 610 mm.  For this request,  The Marketing Department has to show the stakeholder and Top Management the purpose of the change and convince the Top Management, stakeholder (include the factory team ) to accept the Change. Strong support from top management and stakeholder is very important.  Marketing Department has to show the market size of the thin board and projected the sale volume.  The comparison of the sale revenue-again the investment sum has to be competitive with short break-even point so that the figure of dollars and cents provides strong persuasive power and support for the stakeholder and top management to strongly consider and accept the investment and the change.

Keywords

change management; market survey; technology investment; economical scale

Cite This Article

Pin, C. B., Shavarebi, K.(2021). Change Management. International Journal of Scientific Advances (IJSCIA), Volume 2| Issue 3: May-Jun 2021, Pages 347-353, URL: https://www.ijscia.com/wp-content/uploads/2021/06/Volume2-Issue3-May-Jun-No.92-347-353.pdf

Publication In

Volume 2 | Issue 3: May-Jun 2021