Visualization and the Cost of Maintaining Horses in a Stable Business with the Concept of a Horse Riding School in Bantul Regency

Dina Agustin Kusumawardani^1*, Bambang Ali Nugroho², Kuswati³

Abstract

This study aims to identify the business model canvas (BMC) and analyze the implications of the cost structure of raising horses in Rumah Berkuda Yogyakarta which has a concept horse riding school. The research method uses descriptive qualitative and quantitative. The results showed that the targeted customer segments were parents of children, adults, photo shoots with horses and horses’ owner without stable. Value Propositions in the form of strategic locations, riding training for children and adults, stable rental services, various training package prices, training time to follow visitors, and horses for training more than 2 tails. Channels are in the form of word of mouth and social media promotions. Customer relationships in the form of making t-shirts, renting cages and providing souvenirs and bonus lessons. Revenue stream from equestrian training services and cage rental. Key resources in the form of horses, human resources, facilities, and finance. Key activities include horse maintenance, visitor services as well as promotion and administration. Kay partnership in the form of shops for feed, medicine and equestrian equipment, providers of cage mats, providers of grass, t-shirt convection and social media around. The cost structure includes the basic costs of maintenance and operational costs of horse maintenance. The total monthly percentage of fixed cost is 19.44% and the percentage of total variable cost is 80.55% of the total percentage of horse maintenance.

Keywords

business model canvas; horse maintenance costs; stable business

Cite This Article

Kusumawardani, D. A., Nugroho, B. A., Kuswati. (2021). Visualization and the Cost of Maintaining Horses in a Stable Business with the Concept of a Horse Riding School in Bantul Regency. International Journal of Scientific Advances (IJSCIA), Volume 2| Issue 5: Sep-Oct 2021, Pages 844-849 , URL: https://www.ijscia.com/wp-content/uploads/2021/12/Volume2-Issue5-Sep-Oct-No.178-844-849.pdf

Volume 2 | Issue 5: Sep-Oct 2021