https://doi.org/10.51542/ijscia.v3i3.28

Volume 3 Issue 3

An Investigation of Cultural Factors in the Marketing and Advertising of Small and Medium-sized Enterprises (SMEs) in the Gulf Co-operation Council (GCC) countries

15 June 20228 November 2022

An Investigation of Cultural Factors in the Marketing and Advertising of Small and Medium-sized Enterprises (SMEs) in the Gulf Co-operation Council (GCC) countries Said Al-Hasan1, Brychan Thomas2* and Mohammed Al-Marri3 Abstract This paper investigates the relationship between marketing and culture in the Gulf Co-operation Council (GCC) countries and whether culture